It’s World Breast Feeding Week!


Breastfeeding is the most natural and normal thing to do within the early stages of a child’s life. However, many people in this society have put a stigma on the act, especially if it is shown in public. World Breast Feeding week is trying to fight against that by normalising the act and encouraging women to change the social stigma placed on breast feeding.

The stigmas have become so negative towards mothers in some countries that as they try to feed their child in a public space such as a café/ restaurant they have been ejected. For 2016 this is a travesty, changing the public’s mind on breastfeeding will not be an easy task. However, the organisers of The World Breast Feeding have been slowly changing these perceptions over the last 25 years.

“Breastfeeding gives children the best start in life, as breast milk provides immunological protection and critical nutrients for brain development. These benefits hold true for all children, whether they’re born in high- or low-income countries or to families that are rich or poor,” said Dr Carissa Etienne, Director of the Pan American Health Organization/World Health Organization (PAHO/WHO)

Whilst promoting breastfeeding and expressing the positive benefits of the process, it is sometimes forgotten that breastfeeding isn’t always as easy as the experts say it is. At Mamasafe we know that continuously feeding your child can cause sore nipples and the formation of open cracks and inflammation. When this happens it can be very difficult for the wounds to heal, especially if your baby needs a feed every few hours.

Sore nipples are a common problem and can sometimes lead to a mother discontinuing her breastfeeding routine as the pain starts to become unbearable. As it is proven that breastfeeding is the most effective protective measure in regards to the health of a child; we wanted to create a product that would help mothers protect their child whilst also protecting themselves from any pain caused naturally through the process of breastfeeding.

The nipple protector rings are based on the model of a circular home-made protection known as the ‘Viennese Donut’, which enhances air circulation around the nipples. The rings are made from breathable and absorbent materials that are gentle on the skin, they protect the nipple from adhesive bonding with clothes allowing air to circulate freely and ensuring the healing process is much more comfortable.

For more Information, please visit our website:

Or read all about our Mamasafe product in the Infant Grapevine April 2016 edtion 

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